An iconic American brand, TV Guide was in desperate need of a revamp to align itself with today’s celebrity and social media obsessed culture. Known by most as “the listings network” or the magazine that Grandpa keeps on his coffee table, TV Guide needed a fresh identity that resonated with today’s Hollywood fans. From brand strategy to tagline, on-air look and feel, promo spots, collateral, social media presence and more, I was intimately involved with every aspect of this project. The result: an exciting new network where the passionate fans can watch and talk about their favorite stars and where Lionsgate can showcase its acclaimed original series and extensive movie library.
Eat. Sleep. Watch. TV Guide Network.