To attract a greater network ad spend, Fuse TV wanted to get the word out to advertising execs that its programming attracts a young, influential network who are loyal to the brands they love. With media buys in Advertising Age and the LA Times, I wanted to create an ad that illustrated Fuse as an evolving, hip, youthful network while employing eye-catching visuals and text that would resonate with the ad men we were targeting.
The ad was so successful that Fuse re-used this concept in their upfront presentation later that year, which I also helped bring to life.
Note: there are multiple pages of creative for this project, so just click the image or the gray circles underneath it to see more.