Auto racing captures the hearts of SPEED Channel’s 18-35 audience, so what better than to hold one of racing’s biggest events on Valentine’s Day? On this fun campaign for SPEED, men were challenged to ditch their dates in order to remain true to their one and only- NASCAR. Deploying this message through rich media banners, microsites, and print, men were shown that when it comes to romance, nothing beats burnt rubber.
SPEED brought me back to write one of their affiliate ads as well. Booyah.
Note: there are multiple pages of creative for this project, so just click the image or the gray circles underneath it to see more.