Carhartt has a reputation for delivering comfort and durability. Combine that with a great buy 1, get the 2nd 1/2 off deal and you’ve got a double twofer! And as we all learned from the double rainbow guy, double is something to get majorly worked up about.

I drove home this concept in a fun radio spot which utilizes the twofer concept to encourage Carharrt fans to stock up on all of their favorite gear.