Looking to make a splash online, wet n wild Cosmetics hired my agency to create their Facebook page, along with a series of online advertisements. Our Facebook strategy included a charitable component- that for every person who likes the wet n wild Facebook page, $1 would be donated to the Surfrider Foundation to protect earth’s wet and wild (up to $10k).
We also teamed with Glam.com on a series on sponsored content postings, which promoted wet n wild’s products to readers of the many beauty and style blogs included in Glam’s network.
Note: there are multiple pages of creative for this project, so just click the image or the gray circles underneath it to see more.